Challenge, ConverseNow faced challenges in scaling their engineering capacity quickly to meet increasing product demand and advance the quality of their AI solutions. They needed a specialized team to enhance product features, integrate AI capabilities, and reduce time-to-market for product upgrades—all while building a higher-quality product.

Solution, Celara stepped in to address these challenges by sourcing and onboarding a high-performance AI team consisting of Data Scientists, ML Engineers, Data Engineers, AI Analysts, and Backend Engineers in Argentina within just a few months. In addition to helping design and source the team, Celara provided office space, equipment, internet access, and administrative support to ensure the seamless integration of the new team.

Product Advancements: Significant advancements in Automated Speech Recognition (ASR) and Natural Language Understanding (NLU), leading to improved accuracy and responsiveness of the platform, along with multiple patents.
Roadmap and Research Direction: Contributed to defining and executing a clear product roadmap, advancing AI research, and shaping the development of future features.
Accelerated Product Development: Accelerated the delivery of new AI-driven features, enhancing the overall pace of innovation.

Outcome: Initially, ConverseNow relied on a full engineering team in India. The addition of a distributed engineering team in Argentina enabled them to align with U.S. time zones and work closely with U.S. leadership. This expansion provided greater flexibility, faster time-to-market, and substantial cost benefits, demonstrating significant success during the engagement period.